Core Business Principles Quiz

_______ is the process of dividing potential customers of a product into groups, based on different characteristics. Each group consists of customers that share similar traits. Consequently, customers within such groups are likely to be receptive to similar marketing strategies.

Businesses that pursue a strategy of _____ aim to make the process of conducting business easier or less complicated.

In accounting, a company’s _______ is a percentage measurement of profitability. It is calculated as follows:

Net sales revenue minus the cost of goods sold (COGS) / net sales * 100

In business, _________ is an organisation’s process of introducing new ideas, methodologies, ways of working, services or products.stag

In accounting, an ________ is an indirect expense incurred from operating a business, which is not directly connected to production of a specific product or service. An example of this is a business’s utility bill.

A company that is the ________ controls a product category in a given geographical area and outcompetes its competitors

__________ is a percentage measurement which is used to measure the proportion of sales a company gets in comparison to the wider market and all of its competitors.

A _____ product or company is highly recognised and respected for its brand name.

_________ is a measurement which is used to compare the profitability of company in comparison to its single strongest competitor.