Diversification Quiz

In marketing, __________ happens when a company uses the reputation and popularity of its well-known product to launch a new product. To be successful, there must be a logical association between the original product and the new item.

A business may _______ funds to separate them from the rest of a company’s financial assets. This may be done to protect company assets from some financial risks.

The _________ of an organisation is the area of activity that the company was founded on or the one it focuses on most in its business operations. This is usually because it is the part of the business that is the most established or profitable.

In marketing, a _________ is a service or good that is sold in conjunction with something else, usually as an add-on. Usually, the good has little to no value when consumed alone. For example, an iPhone case isn’t useful unless you also have an iPhone.

The ________ is the group of people to whom a company sells its goods or services. This term is synonymous with ‘target market’.

In business, a _________ is a range of related products that are sold by one manufacturer or single brand. It includes products that are used for similar purposes or sold in the same types of shops.

An _________ occurs when share prices fall, GDP growth slows down or becomes negative, unemployment rises, and consumers spend less.