Test what you learnt by taking the lesson quiz…
The quiz has been updated since the lesson video was recorded. Click the ‘Start Quiz’ button below to begin:
0 of 8 Questions completed
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading…
You must sign in or sign up to start the quiz.
You must first complete the following:
0 of 8 Questions answered correctly
Time has elapsed
You have reached 0 of 0 point(s), (0)
Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)
In marketing, the _________ refers to the specific group of people that a product and advertisement are aimed at because they are the people most likely to buy it.
A ______ encourages shoppers to return by giving them special access to new products, free merchandise and special offers etc.
A company or product that is _________ introduces new ideas or ways of doing something.
A ________ is a focused subsection of a wider market to which specialised products or services can be sold. A business that focuses on serving a specific group of customers is able to make sales, even in an otherwise crowded market. This is because the business’ products and services have strong appeal to a specific group of customers.
_________ are quick actionable plans that support an organisation’s overall business strategy. They are quick to implement and are responsive to developments in the market. When successful, these help the business to get ahead of the competition.
A company which operates with _________ conducts itself in a reliable and systematic manner.
An ________ product is no longer wanted or needed anymore because it has been replaced with something newer, better or more fashionable